Date
ONGOING
Category
Branding / Social Media / Logos
client
The Fundy Foodie
Designer
Shelby Grassick
01. Starting from Scratch
O When the owner of the Fundy Foodie first approached me, the business was still just a budding idea with nothing but a name and a concept. From there, together we built a logo, an online presence, business cards, and other print materials – together we built The Fundy Foodie brand.
The idea behind the logo was to create something fun, simple, and memorable with some sort of icon or symbol that can be carried through the branded materials. While remaining simple, we wanted it to stand out from the other small businesses in New Brunswick.
02. Building the Brand
With starting a small market style business in the middle of a global pandemic, the marketing focus had to be online, more specifically, on social media. For this reason, we built a strong social presence on both Facebook and Instagram with personalized and branded portfolios/bios. We continue to carry consistency in photographs and wording across both platforms to remain professional while being personable in content.
03. Building a Website
As the business continued to grow, the owner needed a bigger platform for product and orders, so together we built www.thefundyfoodie.com
With a full website, The Fundy Foodie continues working to increase their local community presence as well as its larger online presence.