Published
November 2020
Category
Logo / Print Design
client
Sunny Dog Cheese
Designer
Shelby & Karen Grassick
01. Developing a Brand
OBothwell Cheese, a well known and successful Canadian cheese brand, was looking to branch out into another “daughter” brand. The idea was to name the new brand after the owner’s yellow lab named Sunny – and so Sunny Dog was born!
The feel for the brand development was “cheese with attitude.” Something edgy with a craft beer feel that appealed to younger male audiences. The idea was to make a logo badge that could be used on multiple unique flavour labels.
02. National Success
Sunny Dog Barkin’ Herbs & Garlic cheese launched in grocery stores across Canada and with huge success! The cheese was featured in magazines, on tv commercials, cooking shows and even on the big screens in Dundas Square!
03. Onto the Next Flavour
Grassick Graphic continues to work with Sunny Dog Cheddar as they develop new and exiting flavours.