OReef Life Foundation was looking at breaking into the global market for international non-profits and was in need of a rebrand to build a stronger brand identity. We worked together to create a new logo that conveyed their core values of using artificial reefs to build homes for the oceans homeless. The company was also hoping to appeal to higher end clientelle and needed their new identity to be clean, modern, and luxurious.
02. Creating a Brand Identity
With a new logo, new fonts, and new colours, we worked to update all of Reef Life Foundations print and digital assets to build consistency across their brand. This included newsletters, business cards, social media accounts, business proposals, and website.