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CONTACTS
Date
December 2020
Category
Logos / Branding
client
Limitless Endurance Coaching
Designer
Shelby Grassick &
Karen Grassick

01. A Fresh Start

Eric, the owner of Limitless, came to Grassick Graphic for a full rebrand and a fresh start. Limitless was trying to create a logo that was colourful, fun, and most importantly – gender neutral! With those as our only parameters, we got to work creating an approachable and overly colourful infinity athlete.

““I am super stoked about this. It’s everything I could want in a logo: bold, gender-neutral, it doesn’t just say triathlon but it does say, swim, bike and run. It says endurance, limitless, athletic, infinite possibilities, change and evolution. It also makes me think of the future and moving forward.” 
– Eric, Owner | Limitless Endurance Coaching

Old Logo
New Logo

02. Not Just a Logo!

Limitless has embraced their new logo with everything they have created! From hats, to racing kits – they are working to build their  business identity with their new branding.